Metroflor CSO Rochelle Routman To Discuss Product Ingredient Transparency At GreenBuild


Metroflor/Halstead’s Chief Sustainability Officer Rochelle Routman will lead a panel during the GreenBuild Conference and Expo – “E13 The Path to Red List Free: Product Ingredient Transparency.” This event will take place on October 6th from 2:00 – 3:00 PM. She will be one of four building product suppliers who will weigh in on their success in eliminating “Red List” chemicals from select product lines. Other panelists are:

Tracy Backus – Director, Sustainable Programs at Teknion
Bill Strang – President of Operations and Ecommerce at TOTO USA
Julian Crawford – CEO at Imperial Paints

Said Routman, “Attendees will get an ‘inside look’ at how four diverse building products companies are sharing ingredients data and blazing a trail in red list free offerings. From small to large and from on-shore to off-shore, you will hear from each company about their unique perspective on the challenges, and opportunities with regard to product transparency and their commitment to the elimination of red list ingredients in their products and supply chain. Come join the conversation!

To register to attend the session, visit

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